Roxanne is President of Great Ink, a business she founded in 1992. In addition to securing controlled, steady positive media coverage for her clients, she’s an expert in crisis communications, and is a trusted branding advisor for companies, as well as marketing consultant for their assets. Roxanne actively drives campaigns, setting and executing strategies to help her clients achieve their business goals.
Roxanne began her career “in” real estate as a reporter covering the industry. She ran the real estate and economic development beat for the New York Daily News Business Section, served as National Senior Editor for Commercial Property News, and was Editor of Real Estate Weekly. Roxanne also reported and wrote for consumer magazines and daily newspapers, including the Syracuse Herald–Journal, SPIN and Hamptons Magazine. She believes her experience covering rock and roll prepared her for the more exciting business of real estate.
Prior to forming Great Ink, Roxanne served as Director of Corporate Communications for the Edward S. Gordon Company, Inc., the predecessor to Insignia/ESG and CBRE, the country’s largest commercial real estate concern. Working directly with Ed Gordon, Roxanne directed local and national media relations campaigns and was responsible for the development and implementation of marketing strategies for the company and the assets it represented. She credits Ed Gordon with inspiring her to start her business, and remains grateful to him for being her first client. (CBRE remains a Great Ink client.)
Roxanne is a member of many professional, civic and philanthropic organizations, including ULI, WX and the National Association of Real Estate Editors. In addition, she serves as advisor to many prominent real estate and charitable organizations. Roxanne is the International President of Delta Phi Epsilon sorority and Trustee of the Board of PEN America. She was named one of Bisnow’s 2018 New York Power Women.
Roxanne is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications, where she focused her studies on newspaper journalism. She and her family reside in New York.