Peter Weiss has joined Flash, a mobility technology company connecting property owners and drivers to parking operators, as its chief business officer. He will direct the Austin, Texas-based company’s new office of real estate to lead marketing efforts in connecting real estate owner-operators to the parking platform.

Weiss emphasized the potential for increased net operating income through standardization, revenue management and data utilization. Founded in 2011, Flash’s technology, data and operating intelligence are used by more than 2,200 owners and parking operator partners across over 17,000 locations and a variety of asset types.