The following is a selection of media placements for Great Ink clients and a summary of each.
Client
Marx Realty
Date
April 24, 2024
Marx Realty Completes Renovation of DC Office Building
By Simona Tudose
summary
Marx Realty has completed the renovation of One Glover, a 110,960-square-foot office building in the Georgetown neighborhood of Washington, D.C., The company’s in-house design team worked together with Studios Architecture on the project. One Glover features 20,000-square-foot floor plates, 9,661 square feet of first-floor retail space and 203 vehicle parking spots. The reimagined office building now includes a lobby lounge with a coffee and water station, a garden room and seating spaces. The renovation also included the reimagining of the facade, now painted with an iron ore shade and featuring wood panels surrounding the entrance. Marx Realty also added an outdoor area with multiple seating options, as well as car charging stations and bicycle storage. See the full story here.
Client
Castle Lanterra, Waterton
Date
April 22, 2024
Multifamily Gets Its Hands Dirty for Earth Day
By Jordana Rothberg
summary
On this #EarthDay, Multi-Housing News discusses the ways #multifamily owners and operators have made strides to make developments more sustainable, encouraging residents to pitch in.To celebrate Earth Day, Waterton residents are invited to take part in gardening and planting events, and the corporate and on-site teams are participating in a “Lights Off for Earth Day” initiative. Christina Steeg, senior vice president of marketing and communications at Waterton, said, “We hope that these initiatives demonstrate to our residents Waterton’s commitment to making an impact and leaving our planet better than we found it.” Castle Lanterra ‘s Reserve at Lakeside community hosted a plant party with the tag line “thank you for be-leafing in us,” which encouraged residents to get their hands dirty and take care of the Earth, one plant at a time. Read the full story here.
Client
MCS
Date
April 11, 2024
MCS CEO: Adding reverse mortgages creates value for property preservation business
By Chris Clow
summary
MCS entered the reverse mortgage space through a recent acquisition. CEO Craig Torrance explains why he thinks this is a value-add for the company and the wider reverse mortgage industry. Read more here.
Client
Marx Realty
Date
April 11, 2024
Custom Menswear Retailer Proper Cloth to Open at The Herald in DC
By Chava Gourarie
summary
Marx Realty announces a 4,685-SF, long-term retail lease with Proper Cloth at 1307 New York Ave. in Washington, D.C. Proper Cloth, a bespoke menswear brand that offers custom tailored menswear, will be opening its first D.C. showroom in the ground-floor retail space at The Herald, owned by Marx. Ken Patton & Tucker Farman of JLL represented Proper Cloth in the transaction while William Stern, Eli Barnes and Lauryn Harris of Avison Young represented Marx Realty. Read the full story here.
Client
Landmark Properties
Date
March/April 2024
Reaching the Masses
By Katie Sloan
summary
With Gen Z making up the majority of students currently enrolled in colleges and universities today, student housing communities are relying heavily on social media such as TikTok, Instagram and BeReal. to market to these digital natives.Delany Duke, Director of Digital Services at Landmark Properties, Inc., talks with Student Housing Business about the needs and wants of today’s students and best practices for developing social media campaigns that showcase the lifestyle they can have when living at the building and the authentic character of the community. Read the full article here.
Client
Ariel Property Advisors
Date
April 9, 2024
Ariel and Global Real Estate Plan Major Expansion With Newly Formed Partnership
By Mark Hallum
summary
Ariel Property Advisors has announced a strategic partnership between Ariel Property Advisors and Global Real Estate Advisors (GREA), a nationwide network of independent real estate investment services companies. The alliance between the two firms will expand the kind of services GREA provides by adding Ariel’s capital services and affordable housing business to its platform while taking Ariel’s to a national level. The two groups will remain independent of one another, with Ariel planning to expand by up to 10 employees over the next two years in connection to the partnership. Read the full story here.
Client
Castle Lanterra
Date
April 5, 2024
CL Credit Provides $24M Refi for Bronx Affordable Housing Development
By Cathy Cunningham
summary
CL Credit, a new debt platform focused on the origination and acquisition of senior bridge loans, mezzanine loans and preferred equity with plans to deploy $500 million in equity over the next 12 months, has completed its first loan in New York City. The platform, which was launched at the end of 2023 by Castle Lanterra, originated a $24 million refinance for 53 East 177th Street, a recently completed new 81-unit residential property in The Bronx. The loan proceeds will be used to retire the existing senior loan and fund remaining construction costs and lease up reserves. Read the full article here.
Client
Grosvenor
Date
April 3, 2024
TRD Exclusive: Bulgari moves SF store to Grosvenor’s 200 Grant in Union Square
By Emily Landes
summary
Bulgari, the luxury jewler, is moving to a 9,000+-SF space across two floors at Grosvenor’s 200 Grant Avenue in San Francisco. It’s leaving its long-time home at One Union Square when the lease ends next year. Laura Barr, Alex Sagues and Madeline Mandanis with CBRE represented Grosvenor in the transaction. Read more here.
Client
Landmark Properties
Date
April 1, 2024
Virtual, Self-Guided, and In-Person Tours Remain Integral for Prospective Renters
By Christine Serlin
summary
COVID-19’s pandemic lockdowns led multifamily owners and operators to quickly rolled out virtual and self-guided tours as a way to adapt to the new way of life. However, these solutions have taken hold and continue post-pandemic, as the industry recognizes that prospective renters don’t always have the opportunity to tour communities during traditional business hours or may be searching from afar. Rob Dinwiddie, EVP of marketing and management services at Landmark Properties, talks more about this trend and the ways owners/operators are meeting this demand. Read more here.