Great Ink Full Service Public Relations
Great Ink

about Great Ink

Roxanne Donovan Scarangello


Check out Roxanne in the Bulldog Reporter's PR PROfile

Great Ink Communications is the October 2016 cover story in the Mann Report!

Roxanne Donovan has been writing and talking about commercial real estate for more than 20 years.

Roxanne is President of Great Ink, one of the country’s leading real estate-focused public relations firms, a business she founded in 1992. Her firm represents the full spectrum of the industry—commercial, residential, finance, legal, construction, design, advisory, information services, and trade organizations in New York and nationally. In addition to securing controlled, steady positive media coverage for her clients, she’s expert in crisis communications, and is a trusted branding advisor for companies, and marketing consultant for their assets.

Roxanne began her career “in” real estate as a reporter covering the industry. She ran the real estate and economic development beat for the New York Daily News Business Section, and served as National Senior Editor for Commercial Property News. Roxanne spent three years as Editor of Real Estate Weekly learning about the business and the City by interviewing industry legends like Seymour Durst, Bernie Mendik, Lew Rudin, Charlie Benenson, Aaron Gural—and many people who are still in the business but don’t want anyone to know they regularly gave her off‐the‐record exclusive stories on deep background. Roxanne also reported and wrote for consumer magazines and daily newspapers, including the Syracuse Herald–Journal, SPIN and Hamptons Magazine. She believes her experience covering rock and roll prepared her for the more flamboyant business of real estate.

Prior to forming Great Ink, Roxanne served as Director of Corporate Communications for the Edward S. Gordon Company, Inc., the predecessor to Insignia/ESG and CBRE, the country's largest commercial real estate concerns. Working directly with Ed Gordon, Roxanne directed local and national media relations campaigns and was responsible for the development and implementation of marketing strategies for the company and the assets it represented. She credits Ed Gordon with inspiring her to start her business, and remains grateful to him for being her first client. (CBRE remains a Great Ink client.)

Roxanne is a member of many professional, civic and philanthropic organizations, including ULI, WX and the National Association of Real Estate Editors. In addition, she serves as advisor to many prominent real estate and charitable organizations. Roxanne is a Trustee of the Board of PEN American Center and member of the International Governing Board of Delta Phi Epsilon sorority.

Ms. Donovan is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications, where she focused her studies on newspaper journalism, marketing and mass media techniques.